In November last year I reported about Google entry into the mobile GPS Navigation market with its fully featured Map Navigation application for phones running on Android 1.6 OS. Now the application has been also launched in the UK. Australia should not be too far behind.
In contrast to other iPhone based tools from major GPS navigation companies, this one is totally free although it does rely on the Internet connectivity to work. For Google it is all about enabling a new advertising channel that can deliver highly targeted and localised ads with search and driving directions queries as well as in reference to points of interests displayed on the map. These are still early days for advertising on mobile devices but it appears Google is attempting to transfer its successful online model onto this platform.