Monday, November 7, 2011

Lauren Liess Textiles Launch & Giveaway!

I'm so excited- the Pure Style Home online shop is UP!  wahooooo!!

If you have some time, I'd love for you to check it out:   (And be careful because it's ".co" not com.  )  And, going live later today, if you click on the top right "SHOP" link at the top of this blog, it will also lead you to the store.  If you're reading this in email form, and you want to access the shop from the blog, just go to the blog itself ( and click on the top right SHOP link.

Included in the shop in the FAQs and POLICIES sections, you can read all about the fabrics & their uses, how to open a trade account if you're an interior designer, and how to order.  (it's easy! :)  On each fabric page, I described what I was thinking when I designed the fabrics & a little bit about what's behind them.

An important thing to think about when looking at our fabrics is that I washed many of the fabrics in the photos to give them a softer, more timeworn look.  I created the designs with this in mind & it's how I envision people using the line, but it's really up to you whether you wash the fabrics or not.  Some people like a crisper look, while others prefer the softer look with a bit of patina.  I have used them both ways for different clients, depending upon their preferences.  Washing the fabric, softens it and slightly fades the patterns.  Many of my patterns have been intentionally mottled to give the feeling of age, but washing them adds another layer of that timeworn quality, which I love.  It changes the patterns with darker backgrounds the most because the fading is more apparent.  For example, I washed this fabric below, multiple times on the "heavy" cycle of the wash with towels to roughen it and left it wrinkled to give it this look:

Those patterns with light backgrounds aren't as "aged" by the wash and it's hard to even tell the difference between washed & unwashed:

I'm thinking about doing a duvet cover for out bed in one of the fabrics with the light backgrounds...  The fabrics do not come washed so that part is up to you.... Just something to think about. 

ANYWAY, to celebrate, we're doing a giveaway!!  There will be two winners and each winner will receive 2 yards of a fabric of their choice each.  (A $240 value each)  I decided upon 2 yards because it's good amount for a couple of pillows, a body pillow or for framing fabrics like I did in this project a while back. 

{Filigree Chevron in Blue}

To enter the giveaway, just head on over to the Pure Style Home shop and come back to the blog & leave a comment in the comments section saying which is your favorite fabric pattern.  Be sure to leave your email address too so I can get in touch with you if you win.

You can get extra chances to win the giveaway if you:
-tweet about it or
-mention it on facebook
-or mention it on your blog. 

(For a total of 4 possible entries)  Just make sure that if you tweet / facebook / or blog about it,  you leave additional comments in the comments section for your additional entries. :)

I'll announce the {randomly chosen} winner Friday.

Good luck and thank you so much for coming along with me on this journey to getting the fabric line up & running.  I never would have had the confidence or energy to do this if it weren't for so many of you, encouraging me & just being there.  I really appreciate it & just knowing you're reading does more for me than I can even describe.  Thank you.   

Here's the link to the new shop: Pure Style Home Shop

xoxo, Lauren

photos by Helen Norman

If you'd like help creating a home you absolutely love, contact me about our design services.

Thank you so much to my amazingly patient web designer Emily Thompson of Emmarie Web Design who worked with me to create the shop.  If you need help designing your website or blog, check her out; she's awesome.