Friday, July 27, 2012

Can a name depress rents?

I needed to go to the Brazilian Consulate to apply for a visa yesterday--it is located at 8484 Wilshire Blvd.  The building at that address is called The Flynt Building, as in Larry Flynt.  I can't help but wonder if the name discourages tenants from locating there, and whether that in turn means it commands lower rents than it otherwise might.

It would be hard to know--if one ran a hedonic regression, there would not be sufficient degrees of freedom to determine whether the name mattered or not.